Codes and Conventions of Print Adverts

We looked at various print adverts using the website
http://www.4creative.co.uk/flash/#/print/press_and_poster/ 
Looking at The Channel 4 adverts, we used these to produce our own, using the following Codes and
Conventions:

• One strong, main image
• Words are kept to a minimum 
• The slogan is also included on the print advert
• The title is always included
• The scheduling information always included
• Channel logo is prominent  and on the right hand side
• The print advert is usually A4, landscape size so that it is versatile and can be used at various sizes in newspapers, magazines or on billboards

Examples from 4creative.