- Includes extracts from the program
- There is a voice over inter cut throughout
- The trailer should intrigue the audience and make them want to find out more
- The scheduling information is included at the end in the order of: title, day & time, channel
- There is a music bed where appropriate
- It is 30-40 seconds long
- Sometimes includes a slogan
- Sound effects are used
An example of this would be Channel 4's 'Special needs Pets' trailer.
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