TV scheduling

The schedule for each day can be broken down into clear segments. How would you categorise these segments?

Breakfast
Daytime
Children
Family 
Adult

Who are the target audience for these segments?

Breakfast: depends on the channel as they all cater for a specfic type... 
Channel 4; Young Adults
BBC 2 & channel 5; babies

Family: 7-9 pm (peak time)
Adults: after 9 - 10pm

What would you say are the most popular genres on television?

Soap operas
Game shows
Sitcoms
Talk shows
Films

Who is the target audience of each terrestrial channel? Give examples of scheduled programmes to support your views.

BBC 1: mixed - direct competitor with ITV (mass broadcasting)
BBC 2: well educated people, minority channel
ITV: mixed - direct competitor with BBC 1 (mass broadcasting)
C4: young adults/ teenagers BUT competitive with BBC 2 for a well educated audience
Channel 5: Mixed - mass audience

What percentage of each channel's schedules is taken up with repeats? Why do you think this is it?

Rare for repeats in peak time
It is cheap and saves money 

Which channels have more imported programmes in their schedules? Why do you think this might be?

C4 & Channel 5: they haven't got as much money as BBC and ITV, its cheaper to buy a USA programme than make a programme to broadcast

What do you understand by the term "watershed" and where does this occur in the schedules?

Watershed is 9pm 
Shedding the young viewers as children shouldn't be watching